Jonathan Ive Quotes

When something exceeds your ability to understand how it works, it sort of becomes magical.

There's no other product that changes function like the computer.

There is beauty when something works and it works intuitively.

The nature of having ideas and creativity is incredibly inspiring.

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

People's interest is in the product, not in its authorship.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

It's difficult to do something radically new, unless you are at the heart of a company.

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

It never ceases to amaze me what it takes to develop and bring to mass production a product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

I discovered at an early age that all I've ever wanted to do is design.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

There's no learning without trying lots of ideas and failing lots of times.

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

Designing and developing anything of consequence is incredibly challenging.

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.