I think subconsciously people are remarkably discerning. I think that they can sense care.
Yes, I was in that game where George Brett hit that home run. Billy saw there was too much pine tar on the bat and he went to the umpire, the next thing we knew they were fighting about it.
I've always been attracted to cars, and driving is a completely measurable experience: if you qualify last on the grid, you're the slowest, and if you qualify first on the grid, you're the fastest. So no one can say you're slow if you're fast and no one can say you're fast if you're slow.