Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
“It's not really like you have a thing like a supermodel anymore. It's more of a word than a real existence. I think, also, looking at it from a designer's point of view, at one point maybe they felt the stars took too much attention away from the clothes.”
“They get, you know, whatever they want from their earnings, and their earnings go into their own company.”