When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
“I love bold, colorful party dresses because they don't need accessories. Just throw one on and you're done.”
“Love is like a beautiful flower which I may not touch, but whose fragrance makes the garden a place of delight just the same.”