When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Literature is an avenue to glory, ever open for those ingenious men who are deprived of honours or of wealth.
For me, personally, I really get a kick out of game shows. I like the play-along factor.