Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
“We love the Stooges, and young kids today don't watch them. They think it's their dad's comedy. So we thought we could reintroduce them to a new audience.”
“The hardest of all is learning to be a well of affection, and not a fountain; to show them we love them not when we feel like it, but when they do.”