Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
“In everyone there sleeps. A sense of life lived according to love. To some it means the difference they could make. By loving others, but across most it sweeps. As all they might have done had they been loved. That nothing cures.”
“If life was so easy that you could just go buy success, there would be a lot more successful companies in the world. Successful enterprises are built from the ground up.”