Leader Quotes

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?

Attitudes are the forerunners of conditions.

If the Confederacy fails, there should be written on its tombstone: Died of a Theory.

All we ask is to be let alone.

Never be haughty to the humble or humble to the haughty.

I worked night and day for twelve years to prevent the war, but I could not. The North was mad and blind, would not let us govern ourselves, and so the war came.

Neither current events nor history show that the majority rule, or ever did rule.

Your strike will not win. You cannot be allowed to succeed.

You can never reach the promised land. You can march towards it.

There is not a single injustice in Northern Ireland that is worth the loss of a single British soldier or a single Irish citizen either.

There are no instant solutions.

The rule of law should be upheld by all political parties. They should neither advise others to break the law, nor encourage others to do so even when they strongly disagree with the legislation put forward by the government of the day.

Some people, however long their experience or strong their intellect, are temperamentally incapable of reaching firm decisions.

I've never been one to say that Britain was joining a happy band of brothers.

I am rather in favour of dealing with teenage hooliganism.

I am not proposing to seek your votes because there is a blue sky ahead today.

A leader has to 'appear' consistent. That doesn't mean he has to be consistent.

If the law is a bad law, there is always the contingent right to take action that you would not otherwise take.

A lie can be halfway round the world before the truth has got its boots on.

A leader must have the courage to act against an expert's advice.

I sum up the prospects for 1967 in three short sentences. We are back on course. The ship is picking up speed. The economy is moving. Every seaman knows the command at such a moment: 'steady as she goes'.

Men are nearly always willing to believe what they wish.

I have lived long enough to satisfy both nature and glory.

Men freely believe that which they desire.

Which death is preferably to every other? 'The unexpected'.

Men willingly believe what they wish.

The die is cast.

In war, events of importance are the result of trivial causes.

Caesar's wife must be above suspicion.