Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Experiments were not attempted at that time, we did not believe in the usefulness of the concept anyway, and I finished my thesis in 1962 with a feeling like an artist balancing on a high rope without any interested spectators.
Robert T. Bakker, Scientist (1945) |
Joseph Barbera, Cartoonist (1911) |
Joel Barlow, Poet (1754) |
Thomas Dewey, Politician (1902) |
R. Lee Ermey, Soldier (1944) |
Lawrence Ferlinghetti, Poet (1919) |
Dario Fo, Playwright (1926) |
Alyson Hannigan, Actress (1974) |
John Harrison, Inventor (1693) |
David Irving, Author (1938) |
Alexander Alekhine, Celebrity (1946) |
Walter Bagehot, Author (1877) |
John Harrison, Inventor (1776) |
Arne Jacobsen, Architect (1971) |