And I think the female creative urge is intrinsically biologically linked to our ability to give birth to a child, even if we've never... I've never given birth, but I feel like it's part of our psychology.
Every age sort of has its own history. History is really the stories that we retell to ourselves to make them relevant to every age. So we put our own values and our own spin on it.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

