Two hundred and fifty mummies covered in gold. Something like this cannot be explained - mummy after mummy covered in shining gold.
If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio, I don't think the second option is some big sellout.
Whenever people get to see you, it's a great thing. Once people see an image and see the character, they can get into the music a lot more.

