It's very satisfying to promote science and education and see good results. Setting a good example for young people, being a role model, is very important for me.
My family has been around campaigns for a long time. It's something you really have to be sure that you alone want to do. Because if not, if you don't want to do it, that will just blow through the surface at some point, and people can tell. And when people can tell, it's all over.