The comics I read as a kid were much more influenced by TV and movies. Encountering superheroes as an adult without that kind of childhood sentimentality, it just doesn't allow you, or in my case at least, it wouldn't let me take the characters seriously.
If you spend a whole afternoon just eating popcorn and watching football, there's absolutely nothing wrong with that. But if that's all you do, you get swept along with the tide, without any idea of where you're going.