I believe that if creative people are open and generous enough when working with each other, a lot more can be learned and achieved by both parties. That's what it's all about, trying to produce the best work possible on any given project.
I thought it must be pure science fiction. But when I checked it out I found a lot of magazine articles that actually supported the theory behind the book which was incredible. That's when I decided to acquire the rights of the book and everything went from there.