Consciousness is a phase of mental life which arises in connection with the formation of new habits. When habit is formed, consciousness only interferes to spoil our performance.
It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.
Black Friday is not another bad hair day in Wall Street. It's the term used by American retailers to describe the day after the Thanksgiving Holiday, seen as the semi-official start of Christmas shopping season.