You can write a great book and be ignored. Literary history is full of classics that were under-appreciated in their own time.
The United Nations did a study just over two years ago, and that blew my mind. I started thinking that if people are vegetarian for one day a week, that makes a huge difference!
I encourage active skepticism - when people are being skeptical because they're trying to identify the best course of action. They're trying to identify the next step for themselves or other people.

