There are no extraordinary men... just extraordinary circumstances that ordinary men are forced to deal with.
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
There's no reason to do 'ex and the City' if it's not going to be everything 'Sex and the City' is, which is vibrant emotions, comedy, drama... and also, style.

