Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform.
And that's the mistake that was made with Steel Pier. Roger was caught between a rock and hard place. It would have cost a couple of million dollars more to take it to Boston or someplace first. So we opened about a month too early.

