People are beginning to understand there is nothing in the world so remote that it can't impact you as a person. It's not just diseases. Economists are now beginning to say if we are going to have good markets in Africa, we're going to have to have healthy people in Africa.
I don't think anyone wants a reader to be completely lost - certainly not to the point of giving up - but there's something to be said for a book that isn't instantly disposable, that rewards a second reading.

