If you just did a horror tone throughout an entire movie you almost, as an audience, can get a little bit used to it. But if you're laughing one minute and, you know, somebody's doing something quite horrific the next minute, it's a little more shocking.
Jordan has to show the Arab world that there's another way of doing things. We're a monarchy, yes, but if we can show democracy that leads to a two-, three-, four-party system - left, right and center - in a couple of years' time, then the Muslim Brotherhood will no longer be something to contend wi