I don't think there's anything that is a greater area of discrimination against women today than the fact that nowhere in the world is there a female role model in team sports that more than half of a general audience would recognize.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
Young men make great mistakes in life; for one thing, they idealize love too much.