I think it is valuable and should be valued by its consumers. Charging for content forces discipline on journalists: they must produce things that people actually value.
What I can tell them is the way you become an Olympic champion is to start working now. I tell them why it's always worth it to put the time and effort into something you want to be good at.
I studied English literature in the honors program, which means that you had to take courses in various centuries. You had to start with Old English, Middle English, and work your way toward the modern. I figured if I did that it would force me to read some of the things I might not read on my own.