But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened a lot since September 11th of course.
Human beings don't want to just enjoy something by themselves. They want to share that emotion - they want everyone around them to enjoy it like they enjoy it or hate it like they hate it. That's what makes a video spread.
When you live in a networked environment, it's possible to separate data from applications.

