Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
“Like the herd animals we are, we sniff warily at the strange one among us.”
“What we do now is to be valued - but we need to do more, so that it's more exciting to other people, and therefore that excitement shines back on us and we're able to have the energy to do more, to widen our creativity.”