Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
I play and I've played in heavy bands, but when I write for myself, I don't particularly feel like writing huge rock riffs. It just doesn't work for me and my voice.
I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I'd rather just let our accomplishments really speak for themselves.