Never try to impress a woman, because if you do she'll expect you to keep up the standard for the rest of your life.
I've learned that I need to spell out, even in cases seemingly so blatant, that in fact I am not taking this at face value and am being 'sarcastic.'
I think there's going to be something that happens now, where books move in two directions, one toward digitized formats and one toward remembering what's nice about the physicality of them.