I'd learned a lot in the Army. I knew that above all things in the world I had to become so big, so strong that people and their hatred could never touch me.
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.