We grew up in abject poverty. Acting, writing scripts and skits were a way of escaping our environment at a very young age.
And I think one of the tasks that I always feel is how to get that vision out of them. Not exactly what they want, but what they want to accomplish for themselves or their community or their family.
'TV Guide' is smart to aim toward women. More women will go there to find out what's on - just like when guys won't ask for directions, a woman will break out the map.

