I was a nut for Dostoevsky. You can tell a lot from what people read between those ages. My brother was a Steinbeck freak and now he lives in a little village in New Hampshire and he's a baker.
When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.

