They're desperately searching for meaning in their lives but they will not crack the Bible open.
In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.
But you can't show some far off idyllic conception of behavior if you want the kids to come and see the picture. You've got to show what it's really like, and try to reach them on their own grounds.