The certainty that our football, the football of Spain, is recognised, that's very important to us - perhaps more important than the successes and the joy that you can create. Football hasn't always been appreciated, and luckily our football is appreciated now, at all levels of society.
In New York, you couldn't wish for a nicer audience, or in L.A., Chicago, Boston. But when you get into secondary markets, they don't have a clue.