Celebrity culture, it's everywhere, isn't it? It's reality TV, Big Brother. I didn't become a footballer to be famous, I became a footballer to be successful. I didn't want to be famous. Now people want to be famous. Why? Why would you want people following you about all day?
Personally, one of the down sides of founding a company is that there is always too much work to do, and sadly I find I don't have much time to code any more.