I am not this big celebrity, but it gets really crazy. You have to go through the nuts of blowing up, in a sense, and then figuring out how to live your life with that.
Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
You have to be as fully prepared for the dull game as you are for the great game, or else you won't be prepared for the great one.