Partly because the town is just finicky, there are strange Catch 22 clauses in the consciousness of this community and one of them was that you, I found out, you can't do a comedy unless you've just done a comedy.
“We get sucked into the Internet and streaming information, and it's time to just unplug and look within.”
“I didn't realize - you think you are doing a movie but then you realize it's a Columbia Pictures movie so it's probably going to have some publicity. Then you see a billboard and it's like, 'God! I'm on a billboard!' It doesn't hit all at once, it kind of unravels itself and it's still unraveling.”