Once in awhile, there's stuff that makes me say, That's what theatre's about. It has to be a human event on the stage, and that doesn't happen very often.
You can take for granted that people know more or less what a street, a shop, a beach, a sky, an oak tree look like. Tell them what makes this one different.
Great companies have high cultures of accountability, it comes with this culture of criticism I was talking about before, and I think our culture is strong on that.