It is setting goals and trying to be a business person, but at the same time not losing sight of who you are writing songs for and what your goals are as a songwriter. So believe me, if you think I've got it down I don't it is a constant struggle.
I thought it must be pure science fiction. But when I checked it out I found a lot of magazine articles that actually supported the theory behind the book which was incredible. That's when I decided to acquire the rights of the book and everything went from there.