The good of a book lies in its being read. A book is made up of signs that speak of other signs, which in their turn speak of things. Without an eye to read them, a book contains signs that produce no concepts; therefore it is dumb.
“Pittsburgh was a great team. Coach Noll, Joe Greene, Jack Lambert, L.C. Greenwood and all those guys did a great job. That's the team that kept us from winning two Super Bowls. It was a great rivalry.”