I understand that transposing a song a half step can effect the believability of a lyric.
I was raised in a solidly upper-middle class family who had really strong values and excess was not one of the things that my family put up with. And there's something wildy decadent about the young-star lifestyle, and I just don't really see the point.
So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.