In a very basic way, a prominent landmark such as Mt. Holyoke tells you where you are. They let you know that you're not the first person in a place.
“I have a great plain blue shirt from APC, and a denim one from Dolce that I wear constantly. It's hard to find the perfect denim shirt, but this is it.”
“I was never one of those people who thought, 'What I really want to do is direct.' It never occurred to me.”