In a very basic way, a prominent landmark such as Mt. Holyoke tells you where you are. They let you know that you're not the first person in a place.
“Nevertheless, this type of propaganda has a special value, for it serves to convince those who sign the appeal, of the necessity for carrying on propaganda; so a corps of propagandists, if I may use the term, is thus trained.”
“It's difficult working with very rich actors, because inevitably they become a little spoilt, and the managers and agents tend to control things more than is healthy.”