In a very basic way, a prominent landmark such as Mt. Holyoke tells you where you are. They let you know that you're not the first person in a place.
“I've personally demanded that tyrants let their people go. I've tried to feed the hungry, clothe the poor, protect the elderly and infirm, and defend the needy from the aggressively greedy. I've led a blessed life. What a kick for a kid from the projects.”
“My mother speaks of my step being a source of life-long pain to her, that it is a living death, etc. By the same post I had several letters from anxious relatives, telling me that it was my duty to come home and thus ease my mother's anxiety.”