I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.
Polling is merely an instrument for gauging public opinion. When a president or any other leader pays attention to poll results, he is, in effect, paying attention to the views of the people. Any other interpretation is nonsense.
And I don't think I'm giving away any secrets here, but there are a lot of terrible scripts in this town.