Ethnic stereotypes are boring and stressful and sometimes criminal. It's just not a good way to think. It's non-thinking. It's stupid and destructive.
One trick, known as the journey method or 'memory palace,' is to conjure up a familiar space in the mind's eye, and then populate it with images of whatever it is you want to remember.
The big success stories - Facebook, Zynga and Twitter - are leading to investing in ideas on a napkin, because no one wants to miss out on the next big thing.

