Characters with no integrity are just as interesting as characters with lots of integrity.
Now, of course, cold fusion is the daddy of them all in a way, in terms of value, so I think that viewed in a social way, from the point of social considerations and economics, it will tell you that this thing will stay around.
As a rule, wearing a bigger pair of jeans looks better than squishing yourself into a pair of jeans that used to fit before you gave up smoking.

