I've realized that I love all forms of music and get excited when any artist goes crazy and creates something that is an experience.
My restaurant, Tex Wasabi's, we have a whole 'Minute to Win It' challenge going on on Sundays already. The show hasn't even aired and they're already doing challenges where people are coming and participating. I think it's going to take over.
So if I could just go back now to something which I am sure we should cover here regarding our original scenario: we have, in fact, four ways - four major potential lines of research.