“California club pop chirper Dev's debut is as stark as it is sweet. This is owed partly to the casually giddy lightness of her talk-singing - familiar from her slizzered 2010 cameo on Far East Movement's smash 'Like a G6,' and around-the way-girl frisky like 1980s Latin freestyle.”

“Putting out the things that I like best hasn't been the easiest way to run a label, and it still isn't because it requires finding an audience for each record.”