I'm not allowed to celebrate as normal eighteen year olds probably would but I'm going to save it for after the Olympics!
As a consequence while we had a roof over our heads, food on the table, and clothes to wear to school we were constantly conscious of being of modest means.
The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.