For the longest time I was brought up listening to only two genres of music, pop and rock. So in the past few years I've been trying to expand my interests because I think that you can only write to the extent of your knowledge, and if your knowledge is limited you can't write past that.
Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.