'Gone With The Wind' is one of the all-time greats. Read Margaret Mitchell's book and watch the film again; it's a soap opera in all its glory. It is superb and memorable.
I think opera has gained a kind of glamorous appeal. It's a live performance that aligns all of the arts, and when it is represented in the media, in film in particular, it is presented as something that is really a special event, whether it's a great date or something that's just hugely romantic.
The model of ownership, in a society organized round mass consumption, is addiction.