The way one approaches a wilderness story is to fashion a quest - find something that you are truly interested in finding or discovering.
“I think the most difficult thing had been scaling the infrastructure. Trying to support the response we had received from our users and the number of people that were interested in using the software.”
“Well I tried to, but I could never write anything that I liked or was worthwhile. I threw it all out and realized that I had to make a serious study- that my tastes were far more advanced than my abilities.”