The way one approaches a wilderness story is to fashion a quest - find something that you are truly interested in finding or discovering.
“If you're a reporter, the easiest thing in the world is to get a story. The hardest thing is to verify. The old sins were about getting something wrong, that was a cardinal sin. The new sin is to be boring.”
“I wanted to write about what we were doing at the French Laundry, the recipes and the stories.”