It's interesting that people throughout the existence of the web have been concerned about monopolies.
May I share with you my earliest memory of a political row? It was with my mother, about the Queen - classic Freudian stuff, shrinks would say. I was eight, and refusing to watch the Queen's Christmas Day broadcast.
I said on the equality side of it, that it is essential to a woman's equality with man that she be the decision-maker, that her choice be controlling.