It's interesting that people throughout the existence of the web have been concerned about monopolies.
“You know, I think when I reflect on it, I think there's certainly a sense of history. When you have ambitions to play this game, you want to be one of the best ever, and you want to play so well and be so effective that you want people to remember your name 100 years from now.”
“It is impossible, in principle, to explain any pattern by invoking a single quantity.”