I don't mind being, in the public context, referred to as the inventor of the World Wide Web. What I like is that image to be separate from private life, because celebrity damages private life.
I honestly have no strategy whatsoever. I'm waiting for that script to pop through the letterbox and completely surprise me.
My feeling was, you plant some seeds. If they grow, great; if they don't, you don't take it personally. Not my problem; I just kept planting. Just like a farmer.