In the last three years of racing I've met as many women fans as men fans, and in NASCAR it's the same thing. My wife loves cars, but the difference is she doesn't have 20 years of understanding the background of them. She basically drives them and uses her gut feelings as to which is best.
And what's interesting about the hybrids taking off is you've now introduced electric motors to the automobile industry. It's the first radical change in automobile technology in 100 years.

