Then, as the day progresses, depending on how the product is coming in - for instance, the fish man will fax us and say black bass is great - throughout the day, we'll also make judgment calls and adapt to what's available.
I'm a character actor, so I don't take the hit if the movie's bad, the lead does. So, I don't want to be the lead. He takes the hit, I don't.
A publisher should always be on the receiving end. He should take an interest in almost any subject and remain anonymous, letting the author take center stage.